The Australian luxury lingerie and bedroom products brand Honey Birdette has recently announced the latest plans developed by the company to develop its reputation across the world. Honey Birdette has been looking to expand in areas on both sides of the Atlantic with different approaches being taken in both the U.K. and U.S. to establish a new level of sales support for customers across the world who are looking to take advantage of the new fashion items introduced each week by the Honey Birdette design team.
In the U.K. the Honey Birdette brand is seeking to enhance its presence with the introduction of new stores across the nation, an initial expansion of ten new stores will take the total to 13 before a major growth period will see 27 further physical locations introduced.
This initial expansion period will be followed by the development of a dedicated Online sales platform for customers in the U.S. and Canada who have combined to grow the Internet based sales of the brand by 374 percent across 2016. The development of a North American based sales platform will see customers provided with a far easier to navigate purchase and returns process the executives at the brand hope will lead to higher sales over the coming years.
Honey Birdette has already become a major success in the brand’s home nation of Australia with 48 physical stores and 220 sales staff employed; founder Eloise Monaghan heads the design team herself and makes sure every product created meets the strict quality control standards of the brand.
Much of the success of Honey Birdette is down to the “Honey’s” who act as sales staff for all customers and are required to treat every customer in exactly the same way. Honey Birdette stores are all equipped with wrapping station and free flowing champagne that add to the luxurious experience of stepping into any Honey Birdette store.