When it comes to good lip care products, lip balms are some of the most commonly used products. Whether you’re male or female, young or old; these products serve a purpose easily and effectively. Fast Company reveals some of the biggest names in the field are Chapstick, Burt’s Bees, and Bistex, but there is a new rival on board these days and it’s turning the industry upside down.
EOS, which is an acronym for Evolution of Smooth is breaking old barriers and setting a new mark in advanced lip care. The products are loaded with organic nutrients unlike it’s competitive counterparts. These healing agents affectively treats lip issues that people are effected by throughout the year. The brand is probably the most popular lip balm of today and it’s growth rate is rising by the months. Many high profile individual have been spotted applying the brightly colored medicine in public which has helped the brand explode with new buyers. Christina Aguilera, Miley Cyrus, and Kim Kardashian can be seen attributed with the brands success, but it’s selective marketing practices are the bread winner here. Since many females tend to use lip balm consistently compared to males, Evolution of Smooth has targeted this demographic which has resulted in huge sales. These sales come out to around $1 Million units sold per week. Wow! No other previous brand has achieved these numbers in such a short period of time.
EOS lip balm is an industry leader and it’s eye catching containers are lined on the shelves of many prominent retailers shelves such as Target, Walmart, Lucky Vitamin, Racked (http://www.racked.com/2014/10/31/7571165/eos-lip-balm) and ULTA. The brand really appeals to the senses, which is one of it’s current slogans. By the year 2020, Evolution of Smooth is projected to be at $2 Billion in sales and will stand along as the best lip balm on earth.