Fabletics was founded by Kate Hudson for women to buy stunning workout clothing and gear. They offer two types of membership. A free membership and a VIP membership. The paid membership is $49.95 a month. The $45.95 gets credited to your Fabletics account to be used to purchase items. Also, when you are a paid member you get to enjoy the privilege of receiving the items at a discount.
When you sign up, you create your own personal style profile that Fabletics uses to make sure you don’t have to dig deep into their website to find what you want. Instead, they put choices you’d like based on your style preferences when you complete your style profile. You may cancel your paid membership after you have bought an item and allowed it to ship out. If you decide you want to keep the paid membership, but don’t plan on buying anything for the next month you are allowed to skip a month and not have to pay anything for that month.
Everything is working out for Kate Hudson and she is moving forward! According to Racked, Fabletics plans to open 75 to 100 stores within the next five months or so. This spring they expect their seventh store will pop up.
Much like their online monthly membership model, customers may pay a monthly fee and have items and clothing sent to them once a month at a discount. You also get the added benefit of being able to go into the store to try on the items.
The co-CEO, Adam Goldenberg of the parent company of Fabletic, JustFab, sat down with forbes and mentioned the complaints are shrinking quite a lot. Down to the five to ten a month range. However, he released this statement.
“For us, five to ten complaints is five to ten too many, but in a typical month we’re sending out 800K items. Largely speaking, customers really like this program.”
Forbes confirmed this statement by doing a fact check on Adam’s claims with the Better Business Bureau who confirmed Adams statements. They also mentioned the lower complaints may be due to JustFab listing its subsidiaries like Fabletics separately.
Also, JustFab has been adding to their Fabletics FAQ and gave the customer service system an overhaul.
Adam Goldenberg mentioned, “We want every single one of our customers to understand how the program works.”