Have you ever noticed that make up is basically the same. The cosmetic companies just try to out do each other. But there is one individual who is not in that race on ideamensch.com. Her name is Doe Deere, and she wants to stand apart.
The company Lime Crime, a vegan friendly cosmetic company, came to life in 2008, and has been very successful from the moment of inception. This make up consist of loose pigments, rainbow colored liquid liners, pastel nail polish, glittery lip gloss and lipsticks to die for. In 2009 the company saw a lot of growth and revenue, and not surprisingly has continue to make strides.
Doe Deere was not surprised by her success. She states that since she was a child she had a love for makeup. Her path was an interesting one. She first attended FIT(Fashion Institute of Technology in New York, to study fashion design. But another bug hit her, and she dropped out to start her own clothing line, which she named Lime Crime. Hence the name. But this was not to be her last stop, just her transition. While designing her own clothes, she yearned to do something with make up, and this was how it all started.
One thing she wanted was that her make up must be cruelty-free. She claims she fantasies a lot and this has helped her come up with the different names for her make up. She figures this way it would keep the customer interested. Deere says why she uses the color purple is because when she looks at it, it’s always changing, and that depicts her.
When she started her company, she wanted someone who saw her vision, and wanted to work with her only because she wanted to develop her products herself, just not handing it over to another company, then stamping her approval. There were nasty things said about her in the beginning, but she chose to rise above it. She used the negative criticisms and drew strength from it. She takes her customers very seriously, she really listen to what they have to say, because without them there won’t be any Lime Crime. Also having respect for her vendors and employees, has helped tremendously.
Doe Deere found her niche, and she wants everyone to know, that if you are passionate about something and you really think it would work. Trust your gut-use your gut to guide you. Deere would say. If you never try; you will never know what you can do. Her only regret is that she wished she had started on this journey earlier.