Zeroing In: Chris Burch and Sumba Island

Chris Burch is a man who has been making smart investment decisions for more than forty years now. His name is synonymous with the hotel industry and his choices are highly regarded. He also has worked with many different brands in order to make their names more well known. Some of these companies are ED by television host Ellen DeGeneres, TRADEMARK, and Cocoon9 (  These are just some of the brands currently in the Chris Burch portfolio. One of the projects that he is most proud of is the Nihiwatu Hotel on Sumba Island. Here is how it came to pass.

The story of the hotel goes back to 2012. Chris Burch had heard about the island from a friend of his and he thought he could turn it into something much more ( Sumba Island is a very remote place and it was frequented by surfers looking for the perfect wave. Chris Burch instantly saw potential and brought in hotelier James McBride to oversee the overhaul of the hotel and the island.

Over the next couple of years, Burch, McBride and their crews went to work revamping the hotel and making it the best that it could be ( When the hotel opened in 2015 to visitors the gamble paid off. Each of the rooms has the latest in amenities for guests. there are also many activities that guests can take part in such as hiking through a rainforest to get to a luxury spa, yoga classes for those looking to exercise, and Occy’s Left a wave for those who are looking to be more daring. Occy means God.

That is how Chris Burch got to where he is today, check He believed in a project and put his money where his moth was. You can’t ask for more than that from an owner.