Chris Burch Revamps A Once Isolated Surf Spot

Sumba is an island located in eastern Indonesia. Due to its lack of natural resources, it has never been occupied by modern civilization. It is over 3000 miles wide, with a population upwards of 500,000 people, check In the late 20th century, The majority of the tourist were surfers. This is due to the famous Nihiwatu Beach. On the south west coast of the island, there is the Nihiwatu beach, with waves that can come up to 20 feet high. Chris Burch, who is a resourceful fashion mogul, saw opportunity in the virtually uninhabited island, and has built a five-star resort, know as Nihi.

The luxury resort consists of many areas for visitors to immerse themselves in a natural setting. This includes a five-villa estate known as Raja Mandaka, a conjoined jungle villa known as Manoel Ree House, and visits to villages of the locals (

Christopher Burch is the co-founder of a luxury fashion brand, Tory Burch. He has invested in companies relating to financial services, hospitality, and fashion. In the past 40 years, he has helped with the success of over 50 companies. His first entrepreneurial venture was through a company called Eagle Eye Apparel, which he co-founded with his brother while at Ithaca College.

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Burch credits his understanding of people as the reason behind his success. He was greatly influenced by his father, who he considers to be his “hero”, who taught him the core values that he carries throughout his businesses today. His father was “100 percent about integrity and truth.”

Keep up with Burch, follow him on Instagram