In a recent Bustle article, fashion & beauty expert Emily McClure documented the use of Wen by Chaz Dean products on her hair through a series of photos, uploaded Youtube videos and a brief description of the effects on the “not shampoo” on her hair.
One of the interesting things to note about Wen by Chaz Dean products is that it is quite clearly NOT a shampoo. Shampoo — no matter who makes it, or where it’s sold from — has one active main ingredient: sodium laurel (or laureth) sulfate, often abbreviated to SLS. This ingredient is a detergent — hence the “bubbles” that form when you shampoo your hair — but it also has another effect: it denatures (breaks down) proteins. Since your hair is made up of a protein called keratin, you can see why shampoo breaks your hair down.
But, as the Bustle.com article proves, Wen by Chaz Dean works completely differently. Because the conditioner contains no SLS, there’s no denaturing of the proteins in your hair. As an end result, your hair will look and feel thicker just after the first use. And while it may seem as though you’re using an obscene amount of product — especially when compared to the amount of product you typically use with regular shampoo and conditioner, it’s well worth every penny…or every pump, such as it were.
Overall, Wen by Chaz Dean is an amazing product, and one that all women, of all hair lengths and types, should consider using. Wen is available online via Amazon.com.
Read more: http://www.wen.com/why-its-unique.html