Makeup-A woman’s battle armor or her most seductive accessory. It is something almost all women can share an opinion about. Whether we wear glitter or war paint, makeup marks our lives with its colors and styles. With all the brands to choose from, how do we know what makeup is the right choice? For those who are following the dark matte trends and love strong colors that make larger-than-life statements, Lime Crime has everything.
Recently, Central Jersey reviewed the Lime Crime beauty line, and put a spotlight on its founder, Doe Deere. Ever since Doe Deere flippantly chose the online handle “limecrime” for her Ebay account in 2004, makeup history was made. The Russian-born Doe Deere started with a home-crafted fashion line. Then, because Deere had trouble finding bold makeup for her own signature look, she began to create her own in 2008. The motus operandi for her makeup line is focused on the brightest, most expressive colors available, and that includes the packaging. Their products are expressly cruelty-free, and since 2012 has been entirely vegan.
Before she had begun partnering with larger retailers, Doe Deere built a cult following of like-minded individuals who saw makeup not only as a way to enhance natural beauty, but to express an art form. These fans and followers are affectionately known by Deere as “Unicorns” because of their artistic spirits and love of colors. Deere has provided eyeliners, eye shadows, and lip-wear for her unicorns. In fact, her company was one of the first to pioneer the matte lipstick look, and many dupe shades of famous brands can be purchased from Lime Crime.
Deere recounts her history of trying out bold and not necessarily popular looks at slumber parties and on Instagram. The Unicorns who found her posts were inspired to just play with makeup and have fun, instead of using it to try and achieve a certain beauty archetype or standard. Girls and women all over found the message positive and propelled Lime Crime to worldwide popularity. In combination with their cruelty-free and now vegan policy, Lime Crime is in the prime position to be a heavy-hitting brand, available online and in store fronts in several cities. To read the entire release about Lime Crime, head over to Central Jersey.
Learn more about Doe Deere at www.doedeere.com.