The Steelers have launched a new website, a fashion line and exciting ways to interact with fans. The move comes in a time when Steelers engage in a premier-season home game. It is not known the number of points that the team will score during the Sunday game but one thing for sure is that they are winning with their fans. Steelers merchandise is on demand and has been made in such a way that they satisfy the utilities of their clients. Steelers’ new director of strategic planning, Susan McGalla, has provided effortless ways for fans to shop and reach out to the team using the Facebook website. Their products also include Pandora jewelry that has the Steelers charms. Teenage and young girls who love Steelers have a selection of pink, metallic gold and neon to choose from. The idea behind the fashion line is for sports to meet the streets and for individuals to pick out styles that suit them. Fashion conscious women will appreciate the thumb holes and the zip. They can also tweak the style by using a scarf. Susan has brought her vast experience to the team. She is well versed in branding and merchandising. Susan is using the skills to push the popularity of the team. Susan McGalla is an American entrepreneur. She was born on May 31st 1964 in East Liverpool, Ohio. She is the daughter of a former football coach and has two brothers. Susan attended Mount Union College where she earned her undergraduate in business and marketing. Her career started at Joseph Horne Company where she worked from 1986 to 1994. At Joseph Horne, she served in managerial and marketing positions before making a career shift to American eagle. At American Eagle, she started off as the divisional merchandise buyer for the women section and worked her way up to being the president and the chief merchandising officer. She was in charge of the launch of the aerie children’s brands. Susan left the firm in 2009 to become a private consultant for financial and retail investment firms. McGalla has in the past served on the board of HFF Inc.